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Location: UFOUpDatesList.Com > 1998 > Jun > Jun 6

Re: Aliens In Advertising [was: Info request]

From: Sue Kovios <bradford@globalserve.net>
Date: Sat, 06 Jun 1998 00:20:36 -0400
Fwd Date: Sat, 06 Jun 1998 08:49:55 -0400
Subject: Re: Aliens In Advertising [was: Info request]

>From: RAMBLD@worldnet.att.net [Diane Lovett]
>Date: Fri, 22 May 1998 10:35:35 +0000
>To: UFO UpDates - Toronto <updates@globalserve.net>
>Subject: Re: UFO UpDate: Re: Info request

>> Date: Fri, 22 May 1998 06:43:06 -0500
>> From: Alfred Lehmberg <Lehmberg@snowhill.com>
>> To: UFO UpDates - Toronto <updates@globalserve.net>
>> Subject: Re: UFO UpDate: Info request

>> > From: ParadigmRG <ParadigmRG@aol.com> [Stephen G. Bassett]
>> > Date: Thu, 21 May 1998 15:22:02 EDT
>> > To: updates@globalserve.net
>> > Subject: Info request

>> > I am in need of the names of major (Fortune 1000) companies which
>> > have utilized alien imagery in their advertisements during the
>> > last 5 years.  By alien imagery I am referring to concepts drawn
>> > from abduction/contact research rather than from the pure
>> > imagination of the production artists.

>> > SB

>> I'm glad someone else is interested in this. Take a random surf
>> through your garden variety cable at any time of the day or night
>> and the alien imagery pops up like mushrooms. Bart Simpson
>> (Butterfinger) and Fred Flintstone (Fruity Pebbles) are the the
>> latest players. I find these, and similar ads -- unsettling, and
>> insulting.

>Mr. Bassett,
>It will take a while, but I will start keeping a record of all
>the commercials I see using the greys as a gimmick, and post it
>later. I am curious though what your goal is in gathering this
>info. Alfred, like you I find this abundance of cutesy aliens,
>particularly in ads directed toward children, really offensive
>and disturbing. It does seem to be mushrooming, and I have
>thought about complaining to the advertisers but admit I am too
>wary of disclosing to them why I find them so distasteful. I have
>a 3 year old to whom the greys are a very real thing in her life,
>and she is affected by this bombardment of images very badly, and
>won't watch some of her favorite kid's shows on TV anymore
>because of it. There are also print ads, bumper stickers,
>buttons, stickers, you name it! The greys are clearly rapidly
>becoming a part of our cultural conciousness, and I for one very
>unsettled about that.


Although there are some of us who are offended by being
conditioned, it is a natural process for advertisers to grasp
what is popular and expand on it to their benefit.

There is cough medicine, cough drops, Kodak photo finishing,
K-Mart ads, cow-abducting straws at Macs and Beckers milk stores
being advertised on the back of buses, car rentals, car
manufacturers, candy bars, movies, toys, jewellry, cartoons, air
travel, alien lottery tickets, Molson Brewery in Canada,
Pop-tarts, Pepsi.....

The list goes on and on and you can't deny that it is a popular
way to get people's attention these days.  At the 50th
Anniversary Roswell Exposition, there was everything alien you
could think of and the kids were eating it up.

Although to an experiencer, it may be somewhat disturbing, the
general inexperienced public is accepting it as an everyday
topic.  It has come out of the closet and the more people are
made aware of aliens, abduction, and ufos, etc., the better
understood the experiencers are, and the efforts of researchers.
Experiencers are less and less being labeled 'nuts' and that
alone is progress in this field.  So if someone feels all this
should be kept hidden in a closet, they might as well hide in a
closet themselves and deny that this 'may' be reality and
something we will have to accept in the future..

Here is a contribution to Mr. Bassett's request.  Hope it helps.


March 12, 1998

 Beetle Ads Rely on Fond Memories


 NEW YORK (AP) -- Volkswagen is making the car the
 star of its eagerly anticipated advertising introducing
 its new Beetle automobiles.

 The ads appearing this month on television,
 magazines and billboards show off the distinctive
 rounded shape of the new Beetles and taps fond
 memories of their inelegant but resilient namesakes of
 a generation ago.

 VW spokesman Tony Fouladpour said about one-third
 of the VW dealers in the United States are getting the
 cars this week and the cars should be in showrooms
 nationally by the end of March.

 The ads employ a spare approach that shows the new
 cars against a white background along with short
 written observations.

 "If you sold your soul in the 80s, here's you chance to
 buy it back," one ad appearing both on TV and in print

 "The engines's in front, but its heart is in the same
 place," says another ad. "Less Flower. More power,"
 says a third ad.

 Volkswagen isn't relying solely on fond memories of
 the original cars.

      *  In one commercial that may appeal to younger drivers,
 the Beetle spins at a furious pace. "Reverse
 engineered from UFOs," the ad says.

 There is not a celebrity endorser -- or anyone else -- in
 sight. The ads omit details often found in car ads like
 price or fuel efficiency.

     *   "We wanted to let the car sell itself," Liz Vanzura,
 Volkswagen's director of marketing and advertising,
 told reporters assembled Thursday at a New York art
 studio to see the new ad campaign.

 She said consumer research showed people ages 16
 to 90 have fond memories of the original Beetles, last
 sold in the United States in 1981.

 "People have an emotional reaction to the car ... as if it
 were an old friend," she said.

 Volkswagen's original Beetle became a
 counter-cultural status symbol in the 1960s and the
 simple, often irreverent approach that was used to
 advertise the Bugs as they were known was a striking
 break from Madison Avenue's traditional approach.

 "Think small" said one VW Beetle ad from the early
 1960s when "large" was big. A 1960 ad said "Lemon"
 in big letters beneath a picture of the Beetle,
 explaining in small type below that the car had been
 rejected because of a blemish on the chrome in the
 glove compartment.

 Those ads have been celebrated as among the best
 ever made.

 * Ron Lawner, chief creative officer at the agency that
 created the ads, Arnold Advertising in Boston, said he
 wanted to build on that heritage with the new
 campaign while avoiding pitching specific features.

 "We wanted to keep the ads as simple as they can be.
 This car is really about the way it makes you feel.
 Nothing looks like this or has the character or the
 personality of this," he said.

 The TV advertising starts March 23 and the print ads
 are already showing up in the April issues of
 magazines like Vanity Fair.

 The new Beetles actually share little other than the
 name with the originals, VW executives say. The new
 cars are roomier, have the engines in front rather than
 the back and have more reliable air conditioning and

 At a starting price of $15,200, the Beetles compete
 with models like the Dodge Neon, Honda Accord and
 Toyota Corolla.

 Volkswagen expects to sell about 50,000 new Beetles
 in the United States in the next year and another
 70,000 in other countries. At the peak, 423,008
 original Beetles were sold in 1968 in the United

 Some dealers have already begun taking orders and
 made waiting lists for the first arrivals of the new

 Volkswagen doesn't expect the new Beetle to become
 its best-selling car despite the interest in the
 introduction. Its best-seller in the United States was the
 Jetta at about 90,000 last year, VW said.

 Vanzura said she hopes the Beetle will be a magnet
 that draws the curious into the VW dealers.

 She said the Beetle should demonstrate that
 Volkswagen is a modern carmaker and help "make
 the Volkswagen brand important again" here.


Sue Kovios

Protagoras (c.485-410 BCE)
     "Man is the measure of all things."

  No pienses que es imposible,
  confia en tu corazon,
  nada es lo que parece,
  el mundo es una ilusion.

  Don't think it's impossible,
  trust your heart,
  nothing is what it seems
  the world is an illusion.)

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