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Location: UFOUpDatesList.Com > 2007 > Jul > Jul 30

The Core Case [was The Fermi Paradox]

From: Gerald O'Connell <gac.nul>
Date: Mon, 30 Jul 2007 02:28:49 +0100
Archived: Mon, 30 Jul 2007 12:03:32 -0400
Subject: The Core Case [was The Fermi Paradox]

>From: Eleanor White <eleanor.nul>
>To: ufoupdates.nul
>Date: Sat, 28 Jul 2007 16:56:17 -0400
>Subject: Re: The Fermi Paradox

>>From: Richard Hall <hallrichard99.nul>
>>To: ufoupdates.nul
>>Date: Fri, 27 Jul 2007 14:43:49 +0000
>>Subject: Re: The Fermi Paradox


>>In fact there is a huge body of data strongly suggestive of alien
>>visitation. Where are they? Right under our noses. The Fermi's of
>>the world badly need to study that data very carefully.

>This is why I urge again (having recently done so in response to
>a post by Brad Sparks) that the very best cases need to be
>agreed upon by the UFO researcher community, and summarized as a
>single sheet handout for use every time the topic comes up, by
>people calling into talk shows, by researchers being asked to
>participate in documentaries - the summarized best needs to
>become the default response at every opportunity.

>Post it on the web for all to see and print off.

>That simple move could start the field on it's way to the next
>credibility plateau and is definitely worth the small amount of
>time and money to do so.

Eleanor's suggestion is a simple one, but it hits the nail
squarely on the head. What she is talking about here is
professionalising the PR so that it manifests as a single,
credible, coherent, straightforward, easily understood message
that hits home again and again.

Part of the problem has been that the better the research, the
worse the encapsulation and presentation. It's nobody's fault,
but it's what often happens when experts who are deeply involved
with the minutiae of their field naively hope that 'the facts
will speak for themselves.' In a perfect world that would be so,
but we face conditions where media manipulation of public
opinion is the rule and factual accuracy is the exception. The
only effective way to counter this is to use the presentational
tricks and techniques of media manipulation in the service of
the facts.

From my own professional experience I have learned that
journalists are almost invariably lazy creatures (case in point:
how many journalists are going to wade through the entirety of
the NARCAP O'Hare report, follow up references, check sources,
do some independent investigation, and then write a balanced
piece appraising the validity of the case?) who cannot resist
the lure of ready-made copy. Provide them with the right
material and they will run it verbatim - over and over. This is
why governments and big corporations are able to influence
opinion so easily: they invest heavily in expertise directed
towards making life easy for the media by providing pre-digested
opinion that serves their own ends.

OK, so what to do?

If a figure (or group of figures who can work together without
lapsing into mutual abuse) sufficiently well-respected in the
research community were to take it upon themselves to poll the
community and pull together a 'core case', that would take care
of the content. At that stage I would be more than happy to
volunteer my own time and expertise in crafting its
presentation. Assistance from anybody with copywriting
experience would be more than welcome, as would help from any TV
personalities with a background in PR...

This idea won't, in itself, win the game, but it could go a long
way towards creating a level playing field for those who are
constantly struggling to get a fair shake from a generally
unsympathetic and factually ignorant media.

Any takers?

Gerald O'Connell

Listen to 'Strange Days... Indeed' - The PodCast



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