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Location: UFOUpDatesList.Com > 2007 > Nov > Nov 16

Re: Morningstar On NPC Conference

From: Greg Sandow <greg.nul>
Date: Thu, 15 Nov 2007 11:29:51 -0500
Archived: Fri, 16 Nov 2007 17:06:04 -0500
Subject: Re: Morningstar On NPC Conference

>From: Richard Hall <dh12.nul>
>To: ufoupdates.nul
>Date: Wed, 14 Nov 2007 08:55:57 -0500
>Subject: Re: Morningstar On NPC Conference

>While I'm at it, I sat with Steve Kaeser and agree with his
>general assessment and his comments about the problems with the
>news media. This was an important occasion, even though it fell
>on deaf ears of news media representatives in some cases. Their
>sound-bite mentalities and unwillingness to address strong,
>detailed UFO cases is (are) a serious problem.

There's a saying attributed to the famous and martyred labor
leader Joe Hill: "Don't mourn, organize."

The question now is how to build on this impressive event. One
press conference, however impressive, can't turn the media
around on UFOs. Anyone who's been in the PR business knows you
need a sustained campaign. Look for instance at General Motors,
which (if I'm to believe a story this week in the NY Times) has
finally learned how to make cars as good as Toyota's. But the
public doesn't know this yet, and so sales are still low. GM
therefore has to figure out a marketing strategy, to get the
public interested.

It's the same with UFOs. Someone has to keep this campaign
going. If there's a big PR and marketing push in the music
business, journalists will not only be invited to press
conferences. They'll be sent detailed press kits, often with
even more information than the press conference will deliver.
They'll be invited to lunch with the organizers of the event,
and most of all with the participants. When the NY Philharmonic
introduces its next music director, you can bet that every
notable music journalist in the New York area will be invited to
spend time with him. The same thing - ideally - should have done
with this UFO event. The participants should have been available
for one-to-one meetings with people in the media for a couple of
weeks before the press conference happened.

This is simply Public Relations 101. If people in the media had
been strongly courted long before the press conference happened,
I'm sure the questions would have been more intelligent.

I know it's hard to make this happen. Probably there wasn't a
large budget from the event, and the participants, coming from
many locations, would have had a hard time staying in Washington
long enough to carry out a serious media campaign. But this
doesn't change the reality. There are standard tools that
everyone - celebrities, corporations, orchestras, opera
companies, museums, pop record companies, film studios,
universities, political campaigns, social causes, any person or
organization with a public presence - standard tools that
everyone will use, when they need to turn public opinion around.
If we can't or won't use these tools, we shouldn't be surprised
that a UFO campaign doesn't have the effect we hoped it would.

So now we have something else to raise money for!

Greg Sandow

Listen to 'Strange Days... Indeed' - The PodCast



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