From: Nick Pope <nick.nul> Date: Thu, 16 Aug 2012 18:57:20 +0200 (CEST) Archived: Thu, 16 Aug 2012 16:19:41 -0400 Subject: Re: Nick Pope and PR Campaigns >From: Kentaro Mori <kentaro.mori.nul> >To: post.nul >Date: Mon, 13 Aug 2012 07:56:24 -0300 >Subject: Re: Pope On Aliens At The Olympics >Nick, why didn't you simply clarify, at the time on this List, >that you were being paid for this PR campaign upon reading this >news clipping with your name on the subject? Or even the follow- >up comments - wondering why you were making these claims - which >were taken very seriously. They were not outlandish compared to >other claims of yours and news items on UFOs published in >British tabloids? I'm frequently quoted in the mainstream media on a wide range of subjects. I don't see all the features, let alone have time to correct views expressed in the blogosphere from people who have misinterpreted or misrepresented my comments. That said, all the newspaper, magazine and radio features in relation to the Resistance: Burning Skies campaign contained a product plug (it would be a pretty ineffective PR campaign if they didn't) and the Daily Mail article was even illustrated with a graphic from the game! >Your contract specified you couldn't disclose your association >with the viral (i.e. fake news) campaign until the advertising >company determined so? If so, when was that date? Could you >detail more about the specifics of how you allowed your name >to be used? Did you review the text before publication? This information is commercially confidential - which is standard practice on any campaign, on any subject, given the fierce competition in the PR, marketing and advertising industry. >I think it's fair game to make money on the subject, but it's >also fair game to clearly disclose the terms on which you are >making money to (and from) the public. This whole affair is (or should be) a complete non-issue. It only arises because some people read a light-hearted 'what if' feature pegged on the release of a computer game, and somehow managed to convince themselves that the mainstream media was reporting an imminent alien invasion. Amusingly, all the critics claim that they weren't fooled themselves, but say they're getting upset on behalf of those people who were! Best wishes, Nick Pope http://www.nickpope.net Listen to 'Strange Days... Indeed' - The PodCast At: http://www.virtuallystrange.net/ufo/sdi/program/ These contents above are copyright of the author and UFO UpDates - Toronto. They may not be reproduced without the express permission of both parties and are intended for educational use only.
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