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Location: UFOUpDatesList.Com > 2012 > Aug > Aug 16

Re: Nick Pope and PR Campaigns

From: Nick Pope <nick.nul>
Date: Thu, 16 Aug 2012 18:57:20 +0200 (CEST)
Archived: Thu, 16 Aug 2012 16:19:41 -0400
Subject: Re: Nick Pope and PR Campaigns

>From: Kentaro Mori <kentaro.mori.nul>
>To: post.nul
>Date: Mon, 13 Aug 2012 07:56:24 -0300
>Subject: Re: Pope On Aliens At The Olympics

>Nick, why didn't you simply clarify, at the time on this List,
>that you were being paid for this PR campaign upon reading this
>news clipping with your name on the subject? Or even the follow-
>up comments - wondering why you were making these claims - which
>were taken very seriously. They were not outlandish compared to
>other claims of yours and news items on UFOs published in
>British tabloids?

I'm frequently quoted in the mainstream media on a wide range of
subjects. I don't see all the features, let alone have time to
correct views expressed in the blogosphere from people who have
misinterpreted or misrepresented my comments. That said, all the
newspaper, magazine and radio features in relation to the
Resistance: Burning Skies campaign contained a product plug (it
would be a pretty ineffective PR campaign if they didn't) and
the Daily Mail article was even illustrated with a graphic from
the game!

>Your contract specified you couldn't disclose your association
>with the viral (i.e. fake news) campaign until the advertising
>company determined so? If so, when was that date? Could you
>detail more about the specifics of how you allowed your name
>to be used? Did you review the text before publication?

This information is commercially confidential - which is
standard practice on any campaign, on any subject, given the
fierce competition in the PR, marketing and advertising

>I think it's fair game to make money on the subject, but it's
>also fair game to clearly disclose the terms on which you are
>making money to (and from) the public.

This whole affair is (or should be) a complete non-issue. It
only arises because some people read a light-hearted 'what if'
feature pegged on the release of a computer game, and somehow
managed to convince themselves that the mainstream media was
reporting an imminent alien invasion. Amusingly, all the critics
claim that they weren't fooled themselves, but say they're
getting upset on behalf of those people who were!

Best wishes,

Nick Pope


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